EVERY CHRISTMAS, we like to take some time out and think about John Lewis.

No, not the retail giant, but the human John Lewis, who has the Twitter handle @johnlewis.

Twitter / @JohnLewis Twitter / @JohnLewis / @JohnLewis

All day, every day, he gets inundated with tweets from people who are A) enjoying the new John Lewis ad;

B) Hating the new John Lewis ad;

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Or C) complaining about customer service.

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And every Christmas, he handles it with humour and grace.

Now, John Lewis the shop has finally thanked John Lewis the man for all the hard work he does so selflessly each year.

John Lewis sent John Lewis the telescope used in this year’s Man On The Moon ad – a fancy £380 job with WiFi, we’ll have you know.

John Lewis John Lewis

This just made us feel more feels than the Man On The Moon ad itself. Well done, @JohnLewis! All hail the most patient man on the internet.

Aldi’s pisstake of the John Lewis Christmas ad is spot on>

The John Lewis Christmas ad is here and it has a wonderful message>